My process
How I would run an account from start to finish.
Social Media Management
10 steps from discovery call and audience profile to content calendar, posting, replies and monthly reports, with sample documents
Graphics by industry
Post, carousel and Story sets, each made for one type of business.
Multi-brand advisory content
2 professional-services brands: brand sheets, 4-week calendar, AI avatar + faceless Shorts, LinkedIn, carousels, SEO blog, lead magnet and UTM dashboard
Amazon listing & A+ Content
Supplement + skincare brands: main image, infographics, comparison chart, A+ modules, Brand Store banner and social
Café: full Instagram month
Profile fix, pillars, feed plan, 10-slide story carousel, Stories, Trial Reels A/B test, DM automation and report
Med Spa
Promo posts, before & after template, testimonial, carousel, Stories and Reels
E-commerce
DTC soda brand: launch post, feed ad, recipe carousel, Black Friday and poll Stories
Fine Jewelry A
The Easy Series: Reel storyboards, carousel, pin, Story and a test plan for a fictional brand
Fine Jewelry B
The Gift Decoder: holiday Reel storyboards, carousel, pin, Story and a test plan for a fictional brand
Beauty & Self-care A
Little Luxuries: ritual Reel storyboards, carousel, Stories, monthly calendar and weekly report layout for a fictional brand
Beauty & Self-care B
The Stocking Stuffer Edit: holiday gift Reels, gift guide carousel, Stories, Nov–Dec calendar and weekly report layout
Car Dealership
Monthly promos: sales-event post, test-drive carousel, service Story and trade-in Reel
Nonprofit
Clean water charity: love and kindness posts, a sourced fact carousel and story Reels
Content plans and reports
Full campaigns, multi-brand plans and a report built on real numbers.
Investor content pack
One founder interview turned into 3 LinkedIn posts, 2 Instagram carousels and a newsletter, in the founder's voice
Insurance group: 4 brands
Two directions for one group: YouTube, Shorts, carousels, LinkedIn, calendar, creative brief, KPI report and compliance checklist
Fashion campaign kit
Holiday capsule launch: brief, moodboard, 1-week calendar, captions, call sheet, shoot schedule, budget and deliverables
Growth report (real data)
My own practice page: TikTok and Facebook numbers, what the drop-off shows, and an A/B test plan
Videos and scripts
Short-form content for Reels and TikTok.
Short-Form Videos
Trends, photo dumps, listicles and faceless videos with voiceover, plus a 14-day content plan
Ski Edits
Action-sports edits for a family ski channel: a beat-synced hype edit and a funny-falls blooper reel
Drink Pour Reels
One 20-second pour edited two ways for a craft shrub brand, with timed text and captions for Instagram, Facebook and Pinterest
Real Estate Videos
A 9:16 "Just Listed" listing reel and a 16:9 agent promo with captions, motion text, name labels and music
E-commerce Video Ads
Meta video ads for DTC brands: VSL-style, UGC-style review and a sound-off comparison, made with AI
Performance Edits
Viral short-form formats re-made for e-commerce brands, with hooks to test, posting copy and a weekly test plan
Podcast Clips
A 30-minute podcast episode cut into 3 vertical clips with speaker reframing, word-by-word captions and hook titles
Video Scripts
UGC ads, POV skits, myth-busters, storytime, mini-docs, hot takes and text-message stories