Sales event post
The monthly offer, front and center, with a clear “Shop inventory” call to action.
Carousel
“Test drive checklist”: helpful content people save, ending in a booking CTA. Swipe →
Story & Reel cover
Service-department offer with space for a link sticker, plus the cover for the trade-in Reel.
Reel
“5 signs it’s time to trade in”: a quick listicle that drives trade-in leads.
Brand system
- Type: heavy condensed headlines for offers and prices, clean sans-serif for details
- Palette: deep navy-charcoal with one high-energy orange accent
- Every offer carries fine print (“with approved credit; see dealer for details”)
- Covers the three dealership goals: sell cars, fill the service bays, win trade-ins