Local SEO Audit Sample · Bens Dagani

1. Website findings

Four pages checked: titles, descriptions, headings, schema, canonicals, images, links and crawl files. Audit run with Claude Code; I directed and reviewed it.

Priority	Finding	Why it matters	Fix
High	All 4 pages carry `noindex`	Google will not list these pages. It is deliberate on this sample site, and it is the first thing to rule out on any client site.	Remove it before launch, then confirm in Search Console.
High	Business name differs: footer says "Ngiti Dental Clinic", schema says "Ngiti Dental Clinic (sample)"	Name, address and phone should match across the site, Google Business Profile and directories.	Use one exact version everywhere and record it in a master sheet.
High	Homepage H1 is "Gentle dentistry for the whole family", with no location	The title names Alabang, but the main heading misses the service and the city.	"Gentle Family Dentist in Alabang, Muntinlupa".
High	No click-to-call link on any page	Local visitors often call from their phones, and a tracked tap is an easy conversion to measure.	Add `tel:` links and track them as a conversion event in Tag Manager.
Medium	Schema is basic and identical on every page: no URL, postal code, map coordinates or services	Fuller data gives Google a clearer picture of the business.	Expand it (section 2) and test it in Google's Rich Results Test.
Medium	All services share one page, which has no H2 headings	Braces, root canal and whitening searches have no page of their own to rank.	Create a page for each main service, with its own title and FAQs.
Medium	No canonical tags, `robots.txt` or `sitemap.xml`	These help search engines find the right version of each page.	Add all three and submit the sitemap in Search Console.
Low	Team page description is 109 characters; other descriptions run 125–150	There is room to add services and the location.	Extend it to about 150 characters.
Low	Book page has a `#` placeholder link; the one photo is 251 KB	Dead links and heavy images hurt the mobile experience.	Point the link to a real page and compress the photo.

2. Schema fix

The clinic and its details are fictional. On a live site, every value must match the Google Business Profile exactly.

{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Ngiti Dental Clinic",
  "url": "https://www.example.com/",
  "telephone": "+63-917-000-0003",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Sample address",
    "addressLocality": "Muntinlupa City",
    "postalCode": "0000",
    "addressCountry": "PH"
  },
  "geo": { "@type": "GeoCoordinates", "latitude": 0, "longitude": 0 },
  "openingHours": ["Mo-Fr 09:00-18:00", "Sa 09:00-15:00"],
  "knowsAbout": ["Dental cleaning", "Braces", "Teeth whitening", "Pediatric dentistry"]
}

3. Google Business Profile plan

Optimize

Choose the most accurate primary category, then add secondary ones
Add services, hours, holiday hours and booking link
Match name, address and phone to the website

Keep active

Publish posts and real clinic photos on a set schedule
Answer common questions
Review calls, website clicks and direction requests each month

Answering reviews at a medical office

A reply should never confirm that someone is a patient or mention their care, even when the review does. Keep it general and move the conversation offline.

"Thank you for sharing this. We take all feedback seriously, and privacy rules limit what we can discuss here. Please call our office manager at [number] so we can help."

4. Citations and white-hat links

Citations

Create a master sheet with the exact business details
Audit current listings and record every mismatch
Fix the main data sources and health directories first
Claim missing listings and re-check them monthly

5. First 30 days

Week	Work	Result you can check
1	Record baseline rankings, run the site audit, review the profile and confirm Analytics access	Baseline and prioritized fix list
2	Fix titles, headings, schema, call tracking and crawl files	Change log, with each fix re-tested
3	Optimize the profile, publish the first posts and correct citations	Updated profile and citation sheet
4	Publish or improve the top service page, start link outreach and report	Monthly report compared to baseline

How I would audit a local medical office