01Automated flow
Welcome series · Email 1
Tala Coffee Roasters
Subject: Welcome to Tala, Maria ☕ here's 10% off
02Automated flow
Browse abandonment · Email 1
Tala Coffee Roasters
Subject: Still thinking about Benguet Arabica?
03Automated flow
Replenishment / subscription upsell
Tala Coffee Roasters
Subject: Running low on coffee, Maria?
04Campaign
Product launch
Tala Coffee Roasters
Subject: New: Sagada single-origin (only 300 bags)
05Automated flow
Abandoned checkout · Email 1
Luntian Botanicals
Subject: You left something calming behind
06Automated flow
Post-purchase · Review request
Luntian Botanicals
Subject: How's your skin feeling, Maria?
07Automated flow
Win-back · Email 1
Luntian Botanicals
Subject: We saved you a seat, Maria
08Campaign
Black Friday
Lakad Sneakers
Subject: BLACK FRIDAY: up to 40% off every pair
09Automated flow
Abandoned cart (Added to Cart) · Email 1
Lakad Sneakers
Subject: Your RUN-01s are waiting (sizes are going fast)
10Transactional
Shipping confirmation
Lakad Sneakers
Subject: It's on the way! Order #LKD-10482 has shipped
How they’re built
- Table-based, inline-CSS HTML that renders in Gmail, Apple Mail, Yahoo and both classic and new Outlook
- Columns stack on phones; buttons are live HTML, not images
- Live text, alt text on every image, hidden preview text
- Each file is under 10 KB, well below Gmail’s 102 KB clipping limit
Klaviyo-ready
- Imports as custom HTML: Klaviyo tags like
{{ first_name|default:'there' }} - Abandoned checkout loops over the real cart items from the Started Checkout event
- Unsubscribe and preference links plus the company address in every marketing email
- Each email comes as a .zip (HTML + images) for Klaviyo’s Import
Strategy, not just design
- Every email has a trigger, timing and goal (click a card)
- Separate Added to Cart and Started Checkout flows for different buying intent
- Discounts used only where they earn their cost: welcome, win-back and reviews
- Results to track: click rate, conversion and revenue per recipient