Funnels & Automation

Kajabi lead magnet funnel

A free guide funnel set up in a real Kajabi account: someone signs up, gets the guide, then receives follow-up emails automatically. Fernline Counseling is a fictional brand, and the copy, colors and layout can all be changed.

What the visitor sees

The path from signup to download.

Kajabi opt-in page offering a free guide, with name and email fields

1. Opt-in page

One clear offer and a short form asking for name and email.

Thank-you page with a button to download the guide

2. Thank-you page

Gives instant access to the guide, with a copy also sent by email. View the PDF guide.

What runs behind it

The Kajabi setup that connects the form to the emails.

Kajabi automation: when a form is submitted, subscribe to an email sequence

3. Automation

When the form is submitted, the contact is subscribed to the follow-up sequence.

Kajabi email sequence with three emails scheduled immediately, day 2 and day 5

4. Email sequence

Guide delivery goes out right away, then "Good fit signs" on day 2 and a consultation invite on day 5. The numbers shown are from my own test signup, not campaign results.

Kajabi email editor showing send day, internal title and subject line

5. Email setup

Each email has its own send day, internal title and subject line, so the sequence is easy to manage and edit.

How it was tested

  • Signed up with a new test address and went through the form and double opt-in.
  • Found that sending was blocked by a blank Marketing Contact Address. After it was filled in, the delivery email arrived.
  • The day 2 and day 5 emails are scheduled and had not been sent when these screenshots were taken.