Launch post & feed ad
The launch post sells a new flavor with a first-order code. The ad makes one point in one second: same fizz, less sugar.
Built for a Meta feed ad: one message, product in frame, CTA matches the ad button.
Recipe carousel
“5 drinks you can make in 2 minutes”: useful content people save, which then leads into the variety pack. Swipe →
Stories
A Black Friday push with a countdown, plus a poll that turns followers into flavor testers.
Countdown and link stickers are mocked here; in the app use Instagram's own Countdown and Link stickers.
Engagement Story: the poll box marks where Instagram's Poll sticker goes.
Creative approach
- Product first: the can appears in every graphic, and its color tells you the flavor at a glance (orange, pink, green)
- Type: heavy geometric Futura for headlines, clean Avenir for body text, condensed caps for labels and buttons
- Palette: cream base with bright citrus colors, plus deep forest and ink for contrast slides
- Campaign logic: launch (new flavor) → ad (why switch) → carousel (how to use it) → Stories (urgency and engagement)
- One clear call to action per graphic, matched to the platform: link in bio, ad button or Story link sticker