The brief I followed
| From the brand (fictional) | What I did with it |
|---|---|
| Calendar idea: "Show the pour and the fizz. Make people want one tonight." | Built both edits around the moment the sparkling water hits the shrub, and zoomed in there. |
| Voice, words we use: tart, bright, small batch, shrub, pour one | Used in on-screen text, captions and the end card. |
| Voice, words we avoid: healthy, detox, guilt-free, cure | None of them appear. No health claims anywhere. |
| Look: founder-approved colors per flavor, logo at the end only | Version A uses the deep sage look, Version B the bright peach one. Brand name appears on the bottle and the end card only. |
Version ASlow, sensory pour20 sLo-fi music + pour sound
"Wait for the fizz…"
- Edit
- 0–2 s hook: "Wait for the fizz…" over the empty glass, so people stay to see it happen.
- 2–7 s: flavor name pops in as the shrub pours, then "just 2 oz over ice".
- 7–13 s: slow zoom into the glass as the sparkling water goes in; "that fizz though" lands as the bubbles peak.
- 13–17 s: "Tart. Bright. Barely sweet." with the sage sprig dropping in.
- 17–20 s: end card: logo, "Pour one tonight →", link in bio.
- Wait for it… 🫧 Blackberry sage shrub, 2 oz over ice, topped with sparkling water. Tart, bright, barely sweet. Save this for your next slow evening. #shrub #craftbeverage #mocktails #smallbatch #drinkingvinegar
- Our favorite 20 seconds of the day: blackberry sage shrub over ice, topped with sparkling water. What would you pour it with? Tell us below 👇
- Pin title: Blackberry Sage Shrub Spritzer (2 Ingredients) Description: An easy non-alcoholic drink: 2 oz blackberry sage shrub over ice, topped with sparkling water and a sage sprig. Tart, bright and ready in 20 seconds.
Version B3-step how-to20 sSummer music + ice clinks
"The 20-second mocktail"
- Edit
- 0–3 s hook: "The 20-second mocktail" + step 1, with each ice cube landing on a beat.
- 3–7 s: step 2, shrub pour, cut to a wider shot to show the bottle.
- 7–13 s: step 3, tight shot as the bubbly water rises; "watch it rise".
- 13–17 s: lime wheel drops on the rim: "done", "zero alcohol · all the fizz".
- 17–20 s: end card: "Make it tonight →", recipe + shop link in bio.
- Why this works
- Numbered steps give people a reason to watch to the end and to save the post. Each cut changes the framing, so the video feels quick even though it is one simple pour.
- 3 steps. 20 seconds. Zero alcohol. 🍹 1. Ice, lots of it 2. 2 oz raspberry ginger shrub 3. Top with sparkling water + a lime wheel Send this to the friend who always brings the drinks.
- Your new 5 pm drink takes 20 seconds: ice, 2 oz raspberry ginger shrub, sparkling water, lime. Would you try it with ginger beer instead? 👇
- Pin title: 3-Step Raspberry Ginger Mocktail Description: A quick non-alcoholic spritzer: ice, 2 oz raspberry ginger shrub and sparkling water, finished with lime. Tart, bright and easy to make for guests.
How I'd caption any 20-second pour clip
1Hook on screen, first 2 seconds
A short line that makes people wait for the payoff ("Wait for the fizz…"), placed inside the safe zone so the app buttons don't cover it.
2Text timed to the action
Each line appears when it happens on screen: flavor name with the pour, the fizz line when the bubbles peak. Readable with the sound off.
3Post caption from the voice guide
One line on taste, one on what's in the glass, then an easy question or "save this", using only the brand's approved words.
My posting checklist for each Reel
| Check | |||
|---|---|---|---|
| Format | 9:16 Reel, cover frame picked from the fizz | Same 9:16 Reel | 9:16 video Pin, title + keyword description |
| Text | Inside the safe zone, no typos, brand words only | Same file | Same file |
| Caption | Hook line, 3–5 hashtags | Question to get comments | Searchable recipe title, link to the product |
| Approval | Posted only after the founder approves it, on the calendar day, then logged in the weekly report (what went out, views, saves, shares, link clicks). | ||