Direction B · Holiday gifting

The Stocking Stuffer Edit

A holiday content plan for an affordable luxury beauty brand, built for gift buyers who don't know where to start. Fictional brand: Sayabloom.

The Stocking Stuffer Edit: 3 Reels

Holiday content that answers the real question: what do I get her? These play in your browser as Reel mockups. Prices are sample figures.

**Reel 1: gifts by budget**Leads straight to the gift guide.

**Reel 2: the hint**Made to be sent to a partner, so shares do the work.

**Reel 3: wrap with me**Gift-ready packaging, shown in 12 seconds.

Carousels, Stories and launch posts

Each one points to the gift guide, so we can see which format brings people to the shop.

**Gift guide carousel (swipes on its own)**Saved now, used closer to the holiday.

**Story quiz**Each answer links to a guide section.

**Countdown Story**Shipping cut-off reminder in the last week.

**Launch post**The gift set, priced and ready to share.

Sample caption

Hook first, one clear ask, a few focused hashtags.

Stocking stuffers she'll actually use. 🎁 Under $15: the lipstick. Under $25: the glow balm. Both arrive gift-wrapped. Shop the full edit at the link in bio. Order by Dec 15 for Christmas delivery. #stockingstuffers #giftsforher #beautygifts #holidaygiftguide

Monthly calendar

Built around launches and sale dates. Founder handles DMs, comments and lives; I plan, make and post the rest.

Week	Focus	Instagram	TikTok	Facebook
Nov wk 1	Gift set launch	Launch Reel, gift guide carousel	Launch Reel re-edit	Launch post + shop link
Nov wk 2	Black Friday warm-up	Reel 1, early-access Story	Budget Reel, 1 trend	Early-access post
Nov wk 3–4	Black Friday / Cyber Monday	Countdown Stories, offer post	Offer Reel	Offer post + Reel
Dec wk 1–2	Stocking stuffers	Reel 2 + Reel 3, quiz Story	Hint Reel, wrap Reel	Gift guide post
Dec wk 3	Last call	Shipping cut-off Stories	Last-call Reel	Last-call post

One idea, three platforms

The same shoot, tailored to how people use each one.

Platform	Format	What changes	Main number to watch
Instagram	Reel + carousel + Stories	Written to be sent to whoever buys the gifts	Shares (sends)
TikTok	Reel, re-edited	Spoken, more playful, answer comments on video	Views and comments
Facebook	Gift post + Reel	Written for gift buyers, with a clear guide link	Link clicks

Weekly report layout

Filled in every week from Meta Business Suite, TikTok analytics and the store dashboard. Numbers are left blank on purpose.

Metric	This week	vs. last week	Why it matters
Followers (IG / TikTok / FB)	—	—	Growth trend, not a goal by itself
Reach	—	—	Is new content getting in front of new people?
Engagement rate	—	—	Likes + comments + shares + saves, divided by reach
Saves + shares	—	—	The best sign a post is worth repeating
Link clicks	—	—	Bio link, Story links, product tags
Sales from social	—	—	From UTM links in the store dashboard

Each report ends with 3 lines: what worked, what didn't, what we change next week.

What I'd test first

Each test changes one thing, so the result tells us what to do next.

Angle testWritten for her ("send him this") vs. for the buyer ("get her this").

Price testPrice in the hook vs. no price, on the same footage.

Landing testLink to the gift guide vs. a single product page, tracked with UTM links.

The Stocking Stuffer Edit