Little Luxuries
A beauty & self-care content plan built on one idea: affordable luxury feels best as a small daily ritual. Fictional brand: Sayabloom.
The Little Luxuries series: 3 Reels
Affordable luxury, shown as a small daily ritual. Same hook style, a new product each week. These play in your browser as Reel mockups.
Sample price shown in the real post
Carousels, Stories and TikTok covers
Formats that bring people back, or send them to the shop.
1/3The 3-step routine for busy nights.
2/3Press, don't rub.
3/3Wake up glowing.
The glow balm, finally back.
SGlow Balm · Shop
60-second night routine
Sample caption
Hook first, one clear ask, a few focused hashtags.
Monthly calendar
Built around launches and sale dates. Founder handles DMs, comments and lives; I plan, make and post the rest.
| Week | Focus | TikTok | ||
|---|---|---|---|---|
| Week 1 | Ritual + routine | Reel 1, routine carousel, 3 Stories | Reel 1 re-edit, 1 trend | Reel 1 + routine post |
| Week 2 | Hero product | Reel 2, shade poll Story | Reel 2 re-edit, shade duet | Product post with shop link |
| Week 3 | Gifting | Reel 3, gift guide carousel | Unboxing, 1 trend | Gift guide post |
| Week 4 | Community | Customer repost (with permission), FAQ carousel | Answer a comment on video | Founder story post |
One idea, three platforms
The same shoot, tailored to how people use each one.
| Platform | Format | What changes | Main number to watch |
|---|---|---|---|
| Reel + carousel + Stories | Soft music, text on screen, cover made for the grid | Saves and shares | |
| TikTok | Reel, re-edited | Faster opening, spoken hook, native captions | Watch time |
| Reel + product post | Longer caption, clear shop link | Link clicks |
Weekly report layout
Filled in every week from Meta Business Suite, TikTok analytics and the store dashboard. Numbers are left blank on purpose.
| Metric | This week | vs. last week | Why it matters |
|---|---|---|---|
| Followers (IG / TikTok / FB) | — | — | Growth trend, not a goal by itself |
| Reach | — | — | Is new content getting in front of new people? |
| Engagement rate | — | — | Likes + comments + shares + saves, divided by reach |
| Saves + shares | — | — | The best sign a post is worth repeating |
| Link clicks | — | — | Bio link, Story links, product tags |
| Sales from social | — | — | From UTM links in the store dashboard |
Each report ends with 3 lines: what worked, what didn't, what we change next week.
What I'd test first
Each test changes one thing, so the result tells us what to do next.