Feed posts
Offer, results and social proof: the three posts every aesthetics clinic needs.
Before/after posts need the client's written consent and an 'individual results vary' line.
Educational carousel
“5 things to know before your first filler”: builds trust and gets saved and shared. Swipe →
Stories
Urgency, Q&A and a seasonal offer, with text kept clear of Instagram’s top and bottom UI.
Reels
The carousel turned into a Reel, plus a faceless Reel with voiceover and word-by-word captions. Tap a video for sound.
Brand system
- Type: high-contrast Didot serif for headlines (italic accents), clean Avenir for body text
- Palette: cream, sand, blush, warm espresso and a muted gold accent
- Repeated elements: arch photo frames, thin gold rules, wide letter-spaced labels, slide progress dots
- Compliance-aware: “results vary” lines, licensed-provider wording, consent note on before/after posts, no trademarked product names